Wilsons was founded “For the Love of Leather.” In 1899, Berman Brothers Fur, Wool, and Hides, was founded by three brothers. They were, as the company says, infatuated and obsessed with leather. Their inspiration came from the beauty of hides.
In the 1940s, Wilsons House of Suede was founded in California, and it was known for its suede and leather products. Both companies were acquired by Melville Corporation in 1982 and was merged as Wilsons Leather a few years later. They are currently owned by AM Retail Group, and have their headquarters in Minneapolis, Minnesota. Wilsons Leather has an online retail existence as well as approximately 167 stores nationally. They also have outlet stores around the country as well, allowing customers to purchase their products either in person at a brick and mortar store or online to be delivered to their house. Their main site can be found at https://www.wilsonsleather.com/.
Wilsons boasts handcrafted, affordable products. Their brand personality is self-label as “quality, stylish, smart, genuine, cool, and approachable.”