AllSaints is a British fashion retailer calls its headquarters home in London, England. It was founded in 1994 by Stuart Trevor and Katie Bolongaro. The company was named after Stuart Trevor, whose initials formed ST. His pseudonym was “The Saint,” helping birth the company name. The duo of Trevor and Bolongaro has since gone and created an entire label- the Bolongaro Trevor label.
Originally, the company began as a wholesale menswear brand. It sold only to higher-end retailers, such as Harrods and Nichols. It opened up its first brick and mortar shop in London on November 1, 1997, which is All Saint’s Day. The company sold menswear until 1998, when the first womenswear collection, designed by Bolongaro, was created to expand the company.
AllSaints continued to expand within the United Kingdom. In 2004, it was bought out by fashion financier. A children’s wear line was launched, and in 2006, an e-commerce component website was launched as well.
In 2009, AllSaints made its way to the United States, expanding across the country. It opened stores in many of the major cities, including New York, Los Angeles, Miami, Chicago, Boston, Seattle, Washington D.C., and San Francisco. In 2016, AllSaints expanded around the world, launching stores in countries such as Italy, Chile, Peru, Dubai, Taiwan, Turkey, and Qatar. AllSaints was acquired by Lion Capital in 2011, and today, it sells menswear, womenswear, footwear, and accessories. It has 232 stores around the world in 27 countries.